Looks like all the giants of the superstore world are looking to own a piece of territory in the online movie market. Just ask WalMart who recently purchased Vudu, a non-subscription service for buying and renting movies that stream online.
Sears and Kmart are partnering with RoxioNow on their service, called Alphaline Entertainment, which is going to be available on a multitude of devices. Whether Xbox 360, PS3, or Wii will want to be home to yet another movie service that does pretty much the same thing as all the others isn't known yet. What is known is that 'Alphaline Entertainment' is looking to succeed against an already established king of the online movie world where many have failed. And it doesn't help that the name doesn't roll off the tongue as easily as 'Netflix'.
Do you think Alphaline Entertainment stands a chance? Let us know.
Rovi Chief Evangelist, Richard Bullwinkle had an afternoon session at SXSW 2010, dealing with convergence in the living room, “From Hulu To Yahoo Widgets: Will The Internet Transform The TV?”
He started the session with the statement “It is difficult to upgrade your television because it is affixed to a wall.” With computers, you can go to a new website, such as moving your social network from myspace.com to facebook.com. With a mobile phone you can delete the location centric Loopt app and load Foursquare or Whrrl. But your
television cannot be updated and it is typically maintained by someone who put it on the wall.
With the American market being spread out over thousands of miles, broadband penetration and the speed of those connections becomes the next issue. Music and streaming television is not a problem with existing bandwidth; be it via cable, to the house or Wi-Fi within. As we get to HD quality, few have the capacity to our homes to achieve this rate. I know of this pain point personally and have solved it by running three networks at the house, one for devices like the iPhone and Chumby at 2.4 GHz and the others for high definition video distribution over Gigabit Ethernet and 802.11N at 5GHz.
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