Bleeding Edge TV 316: Yelp Monocle Hidden Feature Brings Augmented Reality to iPhone

Posted by Andru Edwards Categories: Full Episodes, Gizmatic, Apple, Cell Phones, Features, GPS, Handhelds, Podcasts, Videocasts, Videos

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My pal Robert Scoble announced that the Yelp iPhone and iPod touch app that was recently updated included a hidden Augmented Reality feature. Obviously, as soon as we saw, we had to give it a shot, and we figured we’d do it on video. Augmented Reality apps use the camera on the iPhone, along with overlaid information, to present location data while looking at the “real world” - it’s very cool, and you can expect a bunch more of these types of apps to make an appearance on the App Store very shortly upon the release of iPhone OS 3.1.

In this demo, we show you how to unlock the Monocle mode in the Yelp app, and also give you a look at what exactly it does. For now, our early opinion is that it’s a cool idea…it just needs to be refined a bit to be truly useful.

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The Bleeding Edge 155: Andru Edwards, Chris Pirillo, Robert Scoble, Steve Broback on Blog Marketing

Posted by Andru Edwards Categories: CES, CES 2007, Features, Internet, Videocasts, Videos

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Read More | The Bleeding Edge

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Bleeding Edge TV 155: Andru Edwards, Chris Pirillo, Robert Scoble, Steve Broback on Blog Marketing

Posted by Andru Edwards Categories: Full Episodes, Gizmatic, Features, Internet, Videocasts

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We take a break from gadgets in this episode, as we present an impromptu roundtable discussion between some of the major players in the blogging space, focusing on marketing and what major companies need to do to start engaging today’s consumer. With the way information is consumed these days, along with the way our generation consumes media, companies need to approach marketing a bit differently. This video features Andru Edwards, Robert Scoble, Chris Pirillo, and Steve Broback discussing these topics in two parts - first, I talk with Scoble, Pirillo, and Broback one-on-one, and then we bring you the full roundtable.

A big thank you to Chris Aarons of AMD for asking us about this topic, which is what motivated us to get some of our friends together for this dialogue.

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Apple iSights Sold Out?

Posted by Andru Edwards Categories: Apple, Cameras, Peripherals

According to Robert Scoble, who had every intention of picking up a new iSight at a California Apple Store, apparently the peripheral is quite the popular gadget.

So, we went down to the Apple store and tried to buy an iSight. Turns out they are sold out. The salesperson said they can’t keep them in stock. A customer behind me was looking for one too and said that they are sold out everywhere.

This one is absolutely amazing to us, seeing as how just about every new Mac out there (save for the Mac Pro and Mac mini) comes with an embedded iSight. Of course, this could just mean that Apple is getting ready to refresh the iSight line - after all, it’s long overdue and could use an overhaul. At the very least, Apple needs to get the things to comply with EU standards.

Read More | Scobleizer

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