When the iPhone was launched in 2007, I met with Phil Schiller, SVP of World Wide marketing for Apple, and Greg Joswiak, the Apple VP in charge of marketing the iPods and iPhones. During the meeting they showed me the iPhone's many features and shared their goals for the device, which has now become a major business for Apple.
During that meeting, they made a comment that I believe is really the heart of Apple's secret sauce and the cornerstone of how it continues to outsmart its competitors. They laid the iPhone on the table, with it turned off, and asked me what I saw. I told them I saw a 3.5 inch blank screen. They said that from Apples point of view, the "magic" of the iPhone is strictly in the software. And, they de-emphasized the hardware.
Yes, the iPhone was a slick smartphone with a great screen and, at the time, it broke new ground in smartphone design, and Apple was very proud of that. However, with the iPhone turned off, it had very little value. But once it was turned on, the iPhone's OS and apps turned it into a completely different device. While it was a phone, the software made it much more—it became a vehicle for applications. It also had another component that really made it sing and dance; it was also an iPod and was tied directly to iTunes. Now it morphed into a much broader multi-purpose device. It was a phone, a vehicle for apps, and an iPod, which made it a great personal mobile entertainment system.
"Spring is upon us and the time is ripe for some chocolate eggs and Easter bunnies! So shed the winter gear and get in—Easter Eggs have never been this delicious!" Rovio said in its update notice. "If you think St. Patrick's Day was a blast, well, you ain't seen nothing yet! This episode will again prove that Angry Birds is the most generous update giver of them all!"
The Easter update includes 15 new springtime levels. Rovio also promised that it "will soon launch the biggest alternate reality game with Angry Birds ever—be prepared to seek for clues around the world to discover the secrets hidden in Angry Birds Seasons!"
Angry Birds Seasons is available for $0.99 on the App Store and free from Android app stores and the Ovi Store. Players who have already downloaded Angry Birds Seasons will get the Easter version as a free upgrade.
- Fixes an issue that may have caused blank or frozen video during FaceTime calls
- Resolved the problem preventing some international users from connecting to 3G on their iPads
- Includes all the latest and greatest security fixes
The release works with GSM iPhone 4, iPhone 3GS, 3rd and 4th gen iPod touch, and both iPad and iPad 2. For whatever reason, CDMA iPhone 4 owners on Verizon still have no iOS 4.3 update. If you update and find any other additions, let us know in the comments!
Apple will fix bugs and address security issues on the iPhone, iPad, and iPod touch with the release of iOS 4.3.2 in about two weeks, according to Boy Genius Report.
The latest in what's becoming a regular schedule of tweaks to Apple's mobile operating system will also include a few unspecified "enhancements," BGR wrote Thursday, citing "one of our Apple ninjas."
The last update to the operating system, iOS 4.3.1, arrived in late March.
The news doesn't indicate whether iOS 4.3.2 will fix vulnerabilities that allowed hackers to jailbreak iOS 4.3.1, or the iPad 2 just days after it was released. One managed to get Cydia running on the device and another exploited a flaw in Apple's Safari mobile Web browser that may have been fixed without comment from Apple.
Google has thrown an Easter egg into their iPhone and iPod touch search. To see it, launch Safari, and top on the Google search box. Now type the word "tilt" or the word "askew" and hit search. Enjoy.
Facebook yesterday updated its iPhone app to version 3.4, bringing enhancements to the News Feed and notifications UI as well as the option to check-in to Facebook Events on the go. For unfriending that cannot wait until you get back to your desktop, the app adds that, too.
The signature feature of the update, of course, is the mobile check-ins for Facebook Events. We previously reported that Facebook added another layer to its location-based functionality by including a check-in icon available on the day of a given event. The company had pledged to launch the feature soon on the iPhone and their mobile site. Yesterday's update fulfills that pledge.
Formerly, the only way you could check in to a Facebook Event was through Facebook Places, which entailed checking in to locations as you would with Foursquare or Gowalla. Now users can check-in to events themselves, opening up new possibilities for companies and individuals. For example, you could arrange contests at events.
iOS jailbreakers have been waiting about a month for the arrival of an untethered jailbreak to be released, since the arrival of iOS 4.3. Well, the day has finally arrived, and you can now safely upgrade to iOS 4.3.1 and jailbreak it with RedSn0w 0.9.6 on Mac and Windows platforms. We've got a step-by-step tutorial for you, explaining the process from start to finish, after the break.
After a rather rough start, Twitter on Thursday said it will remove the Quick Bar from its iOS app, which provided users with updates on trending topics.
Though the Quick Bar - referred to by some as the "Dick Bar" after CEO Dick Costolo - had "incredibly high usage metrics," Twitter has opted to remove it from the app rather than continually update it.
"Rather than continue to make changes to the QuickBar as it exists, we removed the bar from the update appearing in the App Store today," Twitter creative director Doug Bowman wrote in a blog post. "We believe there are still significant benefits to increasing awareness of what's happening outside the home timeline."
The Quick Bar was added to the app earlier earlier this month as part of an upgrade that also made it easier to access features like photos, trends, and links. It sat above a user's Twitter feed and displayed one of the days' current trending topics. Tapping the word would take you to a list of recent mentions.
Spring has sprung, and the best thing about spring isn't the warmer weather or the allergies—it's the baseball. The 2011 MLB season begins Thursday, taking over the lives of fantasy owners and fans alike for the next seven to eight months (depending on how good your team is). Whether you're at work, at home, on on the road, here are a few ways to track your favorite team.
MLB at Bat 11
MLB at Bat 11 is the sanctioned-by-the-league option for following your favorite team throughout the year. It's an app for iOS, Android, BlackBerry, Mac OS, Windows, and other platforms, and it lets fans watch out-of-market games (crucial if your team isn't your local team), track every statistic you can think of, and see "Live Look-Ins" whenever something critical is happening in another game.
There's a lot packed into the MLB at Bat app, but it comes at a cost: the app itself is $14.99 (there's also a very stripped-down version that's free), but if you want to watch live games you'll need a subscription to MLB.tv, which starts at $99 for the season. Luckily, thanks to a deal MLB made with Volvo, you won't need a subscription for the first month of the season, so you can try before you buy.
MLB.TV on Roku and Apple TV
If you own a Roku box ($69 at Amazon) or an Apple TV ($99 at Amazon), you're already almost all set up to watch baseball this season. With an MLB.tv subscription (the same one you'll need for the MLB at Bat app), you get access to live-streaming games via your Roku box or your Apple TV, along with plenty of other features like fantasy player tracking, DVR controls, and even on-demand access to local games (which you can't watch live) 90 minutes after the game ends.
Sources have tipped off Techcrunch's MG Siegler that the latest incarnation of Apple's mobile operating system, iOS 5, might not hit consumer devices until fall. What's the big deal, you ask? The move is unorthodox for Apple: The typical pattern for the company is to announce a new upgrade to its mobile operating system in spring as a precursor to a summer hardware launch of a new iPhone.
There's been no Apple talk of a new operating system thus far—especially during what would have been the ideal timeframe for the chat, Apple's iPad 2 announcement in early March. This tracks with what Siegler's sources are saying, in that Apple is likely to hold off on iOS 5 until fall. The presumption is that Apple would get to chatting about its new mobile OS during its Worldwide Developer Conference (WWDC), with the official launch of the new OS version hitting during Apple's annual fall music event.
So where does that leave the iPhone 5? Unclear. While Apple typically releases a new version of iOS concurrently with a new iPhone, the delay of iOS doesn't necessarily mean that new Apple hardware is being pushed back until fall this time around. This is all speculation at this point, although FBR Capital Markets analyst Craig Berger has gone on record to indicate that Apple might not have all of its gears in motion to support its annual summer iPhone launch.