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Latest Video: Bleeding Edge TV 297: Unibody MacBook Pro RAM upgrade tutorial

We show you how to save yourself a couple hundred dollars by upgrading the RAM in your new unibody MacBook Pro on your own. It's easy, and we show you how to do it yourself in this episode.
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Video: Ridiculously amazing Halo 3 betrayal

Okay, so, you know how in accidents happen? You overzealously start chucking grenades, only to kill one enemy and two fellow teammates? Well, casualties are a part of battle, but this one takes the cake. Check out the video above to see what, in our opinion, has to be the most innocent Halo betrayal in known history.

Yeah. Got anything better than that?


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CES 2008: Halo 3 Covenant

Posted by Sheila Franklin Categories: CES, CES 2008, Toys, Video Games

Halo Plasma PistolNot content enough to just play hero? Jasman Toys has come to the CES with weapons toys in hand. Their Halo 3 Covenant Plasma Pistol and Rifle feature “laser pursuit” technology. We were scared just listing the description. In full size, the weapons vibrate, make noise, recoil, and flash their lights. If they overheat, they pop their flanges. How truly embarrassing for them. Both of them come with LCD screen counter to keep track of your kills. Pre-order at HotTopic.

Read More | CES Planner

2007’s Ten Most Popular Episodes of Bleeding Edge TV

We know we are a couple days late, but being the extreme hardcore rockers that we are, we weren’t coherent enough to push out our top 10 most popular episodes of Bleeding Edge TV, Gear Live’s technology video show. Or something like that. Anyhoo, click through to check out the ten videos that were viewed the most in 2007. If we’ve learned anything from compiling the list, it’s that you guys love yourselves some , , , and video games. Exclusives also seem to strike your fancy.

Click to continue reading 2007’s Ten Most Popular Episodes of Bleeding Edge TV


Halo 3 Gamer Fuel: The definitive review

Posted by Sparky Categories: Culture, Microsoft

DescriptionIn the interest of expanding my life experiences and getting “my game on” I decided to try the much hyped Gamer fuel, Mountain Dew’s new themed “Dew with an invigorating blast of citrus cherry flavor” featuring 170 calories of sugar and 73mg of caffeine. Read on for our full, unabashed review.

Click to continue reading Halo 3 Gamer Fuel: The definitive review


Halo Mimobots Arrive on Earth

Posted by Sheila Franklin Categories: Misc. Tech, Storage, Video Games, USB

Halo mimobots

Working in cooperation with Microsoft and Bungie Studios, it appears that mimoco has decided to

capitalize on

celebrate the release of Halo 3 with three new USB Flash Drives. Choose between the Masterchief, and Blue and Red Spartans. Preorder now as the mimobots are in Limited Edition. The 1GB costs $49.95, the 2GB goes for $69.95, and the 4GB will set you back $109.95. All three will be available for shipping October 18 or until the remaining stock returns to the mothership.

Read More | mimoco

Halo 3 Briefcase Arrives Full of Accessory Goodness

Check it out guys, the hype is officially in full effect over the next couple of days. We have been receiving some Halo 3-themed deliveries over the past couple of days. You’ve gotta see the latest. This is a briefcase that arrived with a simple Halo 3 logo on it. We opened it up to find a couple of autographed Halo 3 controllers, along with the Halo 3 wireless headset. Check out the Halo 3 Briefcase gallery for a closer look at everything, and if you missed it, check out our Xbox 360 Halo 3 Special Edition unboxing gallery as well!

Read More | Opening the Halo 3 Briefcase

Xbox 360 Halo 3 Special Edition Unboxing Gallery

We know that plenty of our readers have been waiting anxiously for to drop, and Microsoft just threw us all a bone today with the Xbox 360 Halo 3 Special Edition console. And yes, that is the entire name of the unit. While it won’t satiate your appetite for Halo 3 gaming goodness (that happens in a little over a week,) it really is a sweet looking piece of machinery. We got our hands on one today, and naturally, took a bunch of unboxing images for your viewing pleasure - 41 in total. We give you a look at everything that comes in the box in our Halo 3 Xbox 360 unboxing gallery, but for a quick glance, this is what you get for $399 USD:

  • Halo 3 Special Edition Console
  • Halo 3 Special Edition Wireless Controller
  • Halo 3 Special Edition 20GB Hard Drive
  • Halo 3 Special Edition Wired Headset
  • Halo 3 Special Edition Gamer Pics and Theme (Exclusive download via Xbox LIVE)
  • Component HD AV Cable
  • Ethernet Cable
  • HDMI Port
  • Play & Charge Kit
  • Xbox LIVE Silver Membership
  • One-month Xbox LIVE Gold Membership

Don’t forget to hit the gallery for all the images.

Read More | Xbox 360 Halo 3 Special Edition Unboxing Gallery

Gallery: Xbox 360 Halo 3 Special Edition Unboxing Gallery


Xbox Live Free For Three Days During Halo Launch

Posted by Paul Hamilton Categories: Xbox 360, Xbox Live

Xbox LiveIn the midst of all the hype about the Halo 3 launch, one thing that is often overlooked is that not everyone who has a 360 is necessarily equipped to play the game in its entirety. Whether you’re staunchly against paying for an online service like Xbox Live or you just can’t afford it, for a few days at least it won’t matter.

Best Buy is sponsoring a three-day free-for-all granting all Xbox 360 users access to the Gold Service starting on September 25th and ending on the 27th. That means that Silver members get to experience Halo’s online multiplayer without charge for at least a handful of days after they pick up their copy of the game. Even if you’re not into the whole Halo thing, that doesn’t exclude you from taking advantage: Best Buy’s “the first hit is free” style promotion extends to all parts of the service so those without full access to Live could use the time to play some Gears of War online, check out the Call of Duty 4 beta (if it’s still up and running) or just use the time to play some free Uno.

Read More | Bungie.net

Inside Halo 3’s $10 Million Marketing Push

Microsoft has known how important Halo 3 will be to their success this generation since before they even announced the Xbox 360. Halo 2 sold $125 million on the first day, but then the original Xbox was just struggling for recognition in the wake of the PS2 juggernaut. Now the 360 holds a tenuous lead in installed base and isn’t selling the way Microsoft may have hoped. If it’s possible Halo 3 may have become even more important to Microsoft’s strategy than they originally hoped. Fortunately, they’ve been planning ahead.

In an article released today on Brand Week, the calculated ten-month marketing efforts behind ‘s trilogy finale is dissected starting from the Starry Nights TV spot launched last November through the public beta this spring/early summer. They talk about the Project Iris viral campaign and the efforts they’ve gone to secure strategic branding partners. This has included the Mountain Dew Game Fuel limited edition soft drink that comes plastered with Halo 3 imagery plus a total of $5 million from Pontiac to help push the launch of the game on September 25.

And they aren’t done yet. Microsoft will begin the full blitz with the new Believe campaign that will lead up to the launch taking place at midnight in over 10,000 stores to give Halo fans a chance to grab the game as soon as possible. It’s an interesting read about the science behind building a monster.

Read More | Brand Week via Kotaku


Time Magazine’s Cover Feature on Halo 3 Draws Fire

Time Magazine Cover With Halo 3Time Magazine has on their cover this week but the feature inside the magazine, written by Lev Grossman, has raised the hackles on the necks of several game writers. Dan Zuccarelli from Bits, Bytes, Pixels and Sprites takes Grossman to task for what he feels is an ill-researched piece. It’s not hard to see where Zuccarelli is coming from. In the third paragraph the Time article calls an exclusive and the inset graphic (reprinted on BBPS) shows a fan mod Xbox 360 featuring Halo 3 artwork rather than the actual Halo 3 Special Edition Xbox 360, not to mention mis-labeling the Heroclix Scarab as merely a “sculpture.“

What really has some people frothing though is Grossman’s obvious bias against gamers that seeps from nearly every paragraph as he repeatedly refers to them as antisocial, unhealthy, unpopular and even twice refers to gamers as residing in a ghetto. It’s not clear whether he refers to a literal ghetto or if he’s being metaphorical, but either way it doesn’t seem particularly balanced or neutral in tone.

Read More | Time via The Bits, Bytes, Pixels and Sprites


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