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Bleeding Edge TV 164: AMD Introduces Active TV

Seems everyone wants to get into the business of streaming content both from the Internet and from your home network, to your television. Of course, we are of the opinion that in as little as ten years time, this will be the way most television entertainment is consumed in the first place, so it only makes sense that companies start getting on the ball now. recently gave us a look and demo of their Active TV softwawre. This aims to bridge the gap between video and other content found on your home computer, along with that found on the Internet.


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Bleeding Edge TV 163: AMD’s Pete Hayes Chats With Us About Branding

Since aquiring and merging their products and brand into their own, has seen quite a bit of change over the past six months. We talk to Pete Hayes, AMD’s VP of Advertising & Brand Strategy, to first and foremost find out what exactly that title means. Once we get past that, Pete talks about what has changed at AMD, and what the future holds for the company.


Bleeding Edge TV 162: Special Edition Engraved AMD Chip Awarded to Vanishing Point Winner

So if you have been a follower of

The Bleeding Edge for any length of time, you know that we have been following the Vanishing Point game since it started, courtesy of Windows Vista and AMD. One of the puzzles was the LOKI meta-puzzle, where the first person to figure out exactly who Loki was would win a prize. The prize turned out to be a special run of AMD processors that would be engraved with your name, or phrasing of your choice. Audrey Murphy was the first to solve the puzzle, and we were on hand when she was awarded one of her special edition chips.


Bleeding Edge TV Goes Behind The Scenes at AMD

We went down to AMD headquarters in Austin, TX to take a look behind the scenes at AMD. The chipmaker gave us access to just about anything and everything, and the result is a series of videos that just might change the way you think about the company that grew to give Intel a run for it’s money. Here is a list of the content you will see appear over the next few days:

Plus we have a few things that we can’t even show you for another week or so, but we are sure that you will enjoy everything we have put together in this series of videos. As pieces are published, we will linkify the above video descriptions so they are easy to find.


Bleeding Edge TV 159: AMD 690 Press Conference Q&A

Following the press conference where AMD formally introduced us to the 690 chipset, was a fairly lengthy Q&A session, which we captured in it’s entirety. Check out the video for the full, unedited version - or check out our summarized notes after the jump.

Someone asked about wattage per teraflop. In the demo we saw, about 200 watts per chip. They are working to develop a standard for wattage per teraflop. Talking about power consumption, going forward they can focus on power-down throughout the platform as opposed to just on the chip or cores themselves.

Question about doing things about what AMD and ATI can do now that they couldn’t do as separate companies. Why the merger?

The 690 was architected in a combined environment. With a tighter cooperation with the R&D teams, you find a level of integration between the chips now. Power management is going to be better, partitioning across the HT bus. In late 2007, you will start seeing exactly what is being talked about. Fantastic batter life in a notebook for example, and in 2009, Fusion. That is what it’s all about, getting everything on the same piece of silicon.

Benchmark of R600, looks to be 260 watts. Can anything be done to bring that down as time goes on? That is fairly high consumption.

With the next version of the R600-based cards, you will see power go down, while performance goes up. Another result of the two companies coming together. Gamers want performance at any cost, and AMD is focused on optimizing dissipation of that thermal energy. 30db noise level coming on multiple CPU and GPU in the near future.

When is the R600 going to hit retail, and what happened?

Moving to 65 nm chips, scheduling was just a bit off. Rather than going with a limited deployment with a single point launch, they chose to delay by a couple of weeks to have a full line launch. It isn’t a silicon problem, it was an internal decision made to allow for a full launch. They will still be available in the first half of 2007.

When will Barcelona systems be available?

Second half of 2007.

Teraflop computing - when is it going to be a reality and not just a demo?

The demo was R600-based. Once the product launches, you will get to see and hear more about that. Second half of this year - XP box, R600 card, Opterons - that will result in teraflop computing. Absolutely this year.

In regards to OLPC, what is the strategy there?

There is something tragic in thinking we are going to teach kids in an emerging country how to use PowerPoint. The goal isn’t to teach kids in Uganda how to use Office 2007, despite how great it is. Take the OLPC and use it for an hour and think about what the implications are. Different strategies lead to different results. OLPCs philosophy is to help kids have access to the world, not to teach them how to use computers. The last time you had a chance for a kid to teach you something, how special was that? It’s okay if the children have these computers and get to teach their teachers something. The approach of the competition doesn’t empower children as much as it empowers teachers. It doesn’t hurt, it’s just a different route. AMD isn’t trying to market to that environment, they are trying to change it. That is evidenced by OLPC being a non-profit organization.

The screen on the OLPC is amazing. Better than any of the screens any of us sitting here has. Can be read in direct, full sunlight. Will last 30 times as long. Very scratch resistant, and consumes less than 2 watts.


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