Steve Jobs has just announced that iTV has become Apple TV. For those keeping count feature-wise, this thing has USB 2.0, WiFi, HDMI, Component, digital audio, etc. It also has a built-in 40GB hard drive, allowing you to store content directly on the device. Steve made sure to note that the Apple TV is powered by an Intel chip, along with an 802.11 b/g/n wireless antenna. While we were hoping for 1080p support, we knew it was a long shot. However, we do get HDTV support at 720p. The Apple TV can sync with one of your computers, but can stream content from five others. The interface is very close to what you see in Front Row, but obviously upgraded. The Apple TV ships in February, and will retail for $299 USD - available for pre-order now.