We’re always fan of interesting marketing technics, but this one takes that cake. Ford has unleashed a series of marking campaigns in this years Sports Illustrated Swimsuit magazine that feature the sexy Mustang in different colors alongside one beautiful model in a matching swimsuit. The model, Dalena Henriques, never shows her face, but it credited in each ad.
A quick Google search for Dalena Henriques brings up DalenaHenriques.com, no surprise there. The thing is, when you visit the site, every photo in her portfolio features her with the Mustang, with no face revealed. It then becomes obvious--Ford created a fake supermodel (and yes, they credited her as a "supermodel") of their own as an additional means to generate buzz.
Read More | Adweek
If you think the idea of an iPhone for $99.00 is a hot deal, look what SoftBank is offering with its “iPhone for Everybody Campaign.” Japanese subscribers will receive an iPhone 3G 8GB for free with a 2-year contract with a monthly $44.75 charge as opposed to their standard $60.00. Users can also select an iPhone 3G 16GB for $117.00. The deal begins today and will run through the end of May.
Read More | BGR
Microsoft has known how important Halo 3 will be to their success this generation since before they even announced the Xbox 360. Halo 2 sold $125 million on the first day, but then the original Xbox was just struggling for recognition in the wake of the PS2 juggernaut. Now the 360 holds a tenuous lead in installed base and isn’t selling the way Microsoft may have hoped. If it’s possible Halo 3 may have become even more important to Microsoft’s strategy than they originally hoped. Fortunately, they’ve been planning ahead.
In an article released today on Brand Week, the calculated ten-month marketing efforts behind Bungie‘s trilogy finale is dissected starting from the Starry Nights TV spot launched last November through the public beta this spring/early summer. They talk about the Project Iris viral campaign and the efforts they’ve gone to secure strategic branding partners. This has included the Mountain Dew Game Fuel limited edition soft drink that comes plastered with Halo 3 imagery plus a total of $5 million from Pontiac to help push the launch of the game on September 25.
And they aren’t done yet. Microsoft will begin the full blitz with the new Believe campaign that will lead up to the launch taking place at midnight in over 10,000 stores to give Halo fans a chance to grab the game as soon as possible. It’s an interesting read about the science behind building a monster.
We’ve got an exclusive first look at some of the friendly NPCs you’ll be meeting along the way in your journey through Guild Wars: Eye of the North. Eye of the North is the first expansion in the Guild Wars series – prior GW titles were standalone, but connected with one another, whereas Eye of the North will require you to own a previous GW campaign. The prerelease bonus pack is now available, with the game’s release set for August 31.
Check after the break for the first ever look at these friends from Eye of the North - longtime Guild Wars fans might spot a familiar face.
Halo 3 Campaign Screen Emerges; Bound To Be Second Most Viewed Image On Internet Behind Paris Hilton
Luke Smith has posted a drool-worthy Halo 3 screenshot over on Bungie.net, saying only that it is in-game and from the game’s campaign. That’s it. We know nothing more, but at least we can stare to our hearts’ content. Come on, September 25!
Read More | Bungie.net