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Ford’s creates a fake supermodel in Sports Illustrated Swimsuit Mustang ad

Posted by Andrey Malskiy Categories: Misc. Tech, Transportation,

We’re always fan of interesting marketing technics, but this one takes that cake. Ford has unleashed a series of marking campaigns in this years Sports Illustrated Swimsuit magazine that feature the sexy Mustang in different colors alongside one beautiful model in a matching swimsuit. The model, Dalena Henriques, never shows her face, but it credited in each ad.

A quick Google search for Dalena Henriques brings up DalenaHenriques.com, no surprise there. The thing is, when you visit the site, every photo in her portfolio features her with the Mustang, with no face revealed. It then becomes obvious--Ford created a fake supermodel (and yes, they credited her as a "supermodel") of their own as an additional means to generate buzz.

Read More | Adweek


PHOTOS: Vanessa Hudgens as the New Candies Girl

Posted by Robin Paulson Categories: Celebrities, Fashion Designers, News,

Vanessa Hudgens

Britney who? Zac Efron's girlfriend High School Musical actress Vanessa Hudgens is the newest celebrity face for Candie's. Fashion photographer Tony Duran shot the 22 year-old's Spring campaign for the brand, which is sold exclusively at Kohl's.

"It’s such an honor to be a Candie’s girl... We had a blast shooting the campaign, one of my favorite sets was using the diner countertop as a runway, it’s definitely not every day I get to do that," Hudgens said of the shoot.

Billboards and ads for the campaign are expected to launch in March.

Read More | People

Is Kelly Osbourne the New Face of Material Girl?

Kelly OsbourneKelly Osbourne is reportedly set to be unveiled as the new face of Madonna's Material Girl clothing line.

The Fashion Police presenter will take over the role from Gossip Girl star Taylor Momsen after the brand recently launched an appeal on its website, asking fans to choose their preferred celebrity ambassador for the label.

"Kelly's always been a massive fan of Madonna and recently heard Lourdes idolized her, which she was very flattered by. It's a huge coup," said a close friend of Kelly's.

The new appointment could help to heal a rift between Madonna, 52, and Kelly's mother, presenter and rock manager Sharon Osbourne, who is renowned for her sharp tongue. "She is full of s**t. I would like to punch her. She's a tart," Sharon said of Madonna in 2005.

A source, however, revealed Sharon will support Kelly if she does take on the modeling gig: "Sharon and Kelly are very, very close and she will support her daughter with all her heart, like she does all her children. If Kelly ends up modeling for Material Girl, it will be great."

Items Du Jour: Gwen for L’Oreal, Proenza Schouler, Daphne Talks

Daphne Guinness-- With her trademark red lips, it's about time a cosmetic company snatched Gwen Stefani up as their celebrity spokesperson! The singer-turned-fashion designer signed a contract with L'Oreal Paris; her full commercial will air during the Golden Globes.

-- Speaking of lips, Lindsay Lohan was spotted at the gym again (better there than at alcohol-infested locations), only this time her mouth looked detachable. I wonder if she's taking cues from her friend Kim Kardashian and blaming it on the flu...

-- Proenza Schouler released their second ever ad campaign. They're like the Givenchy ads, but with a splash of color. Thoughts?

-- If you're the least bit in love with fashion and you live in London, you ought to see Daphne Guinness speak at the Royal Academy on the 27th of the month. There's no other lecture on earth that could be greater than the psychology of clothes: "I once read an article in which a psychologist explained that, when we say we 'have nothing to wear,' it really means that we have nothing that expresses who we want to be that day," said the RA events and lectures manager Dr. Alison Bracker.

Click to continue reading Items Du Jour: Gwen for L’Oreal, Proenza Schouler, Daphne Talks

Rumer Willis for Badgley Mischka

Rumer Willis for Badgley MischkaWell, you have got to give the girl an A for effort. Rumer Willis, spawn of Demi Moore and Bruce Willis-turned-actress, is definitely paving her own path to stardom. What better way to do so than scoring an ad campaign for one of today's hottest labels?

Willis, 22, fronts Badgley Mischka's Spring/Summer 2011 campaign sporting three looks against a beachy paradise background.

While she undoubtedly looks much better in these photos than usual, the decision in choosing her to model the high-end gowns is rather off-putting. With dozens of other more talented and capable models in the industry (or even celebrities, for that matter!), it comes off slightly pathetic, knowing that the gig was awarded because of her parentage.

Am I being a little harsh? Perhaps. But when you compare her ads to the likes of all the other campaigns that have been released lately, her presence in the photos brings down the quality of the campaign.

The woman is definitely no Georgia May Jagger.

Check out the rest of the photos after the jump and decide for yourself.

Click to continue reading Rumer Willis for Badgley Mischka

Read More | E! Online

Items Du Jour: Natalie for Dior, Sasha for Miu Miu, Leighton for Missoni

Leighton Meester-- Natalie Portman  is stunning in her Christian Dior ad for the fragrance Miss Dior. Knowing that she's an animal rights activist, I can't help but feel reminded of the "I'd Rather Be Naked" campaign...

-- Sasha Pivovarova returns to Miucci Prada's fashionable arms in her Miu Miu Spring/Summer 2011 ads, shot by Mert and Marcus.

-- Take that, Blake! Not to be outshined by her Gossip Girl co-star's Chanel gig, Leighton Meester strikes a pose for Missoni. When there's a will to do high fashion, there's a way.

-- Lindsey Wixson gets in front of Terry Richardson's lens for Opening Ceremony's Spring/Summer 2011 lookbook. Apparently, Terry can do cute and adorable without being sleazy.

-- Speaking of Richardson, Paris Hilton (remember her?) posted a picture of the two on her Twitter, propagating the news that she's going to be in a Vogue editorial -- Vogue Turkey, that is.

Click to continue reading Items Du Jour: Natalie for Dior, Sasha for Miu Miu, Leighton for Missoni

Lindsey Wixson Fronts Alexander McQueen Campaign

Lindsay Wixson for Alexander McQueen

Lindsey Wixson is the new face of Alexander McQueen. The 16-year-old model will star in the label's new Spring/Summer 2011 brand images, which will appear in stores, billboards and on the fashion house's website.

In the shots, Lindsey - who has appeared in campaigns for Versace - has her hair neatly woven into a lattice-like plait and wears a sleeveless printed dress with delicate scalloped edges, set against a backdrop of butterflies. The campaign is the first one to have been directed by Sarah Burton, who took over as the label's creative director following the tragic suicide of Alexander McQueen last February.

Katie Holmes Becomes Face of Ann Taylor

Katie Holmes for Ann Taylor

Katie Holmes has been named as the new face of Ann Taylor. The stunning actress will front the fashion house's Spring/Summer 2011 advertising campaign, which will begin in March.

The nautical-inspired collection will see updates on a number of classic designs from the brand, including tailored trousers, sleek jackets and lots of navy and white stripes. The range will also include bright yellow and green citrine-shade handbags and shoes, which are featured in the ads with Katie in them.

Click to continue reading Katie Holmes Becomes Face of Ann Taylor

Crystal Renn Fronts Jimmy Choo

While 2010 was a great year for Crystal Renn, 2011 is already looking extremely promising for her, considering her new gig as the face of Jimmy Choo.

Photographed by Inez van Lamsweerde and Vinoodh Matadin, Renn is absolutely beautiful -- despite the fact that she's set against backdrops that resemble American Apparel two-toned stockings. The plus-size model seems to have shed weight, but looks like she's down to a normal, healthy size (or could this be more handy work from a thinspired individual?).

Check out the rest of the photos after the jump.

Click to continue reading Crystal Renn Fronts Jimmy Choo

Read More | The Cut

Items Du Jour: Anja Rubik Gets Engaged, Lady Gaga Makes Unicorns Sexy

Anja Rubik for Fendi-- Victoria Beckham covers February's issue of Vogue UK looking rather bare-faced and less glamorous than usual. Marking her sixth solo Vogue cover, the singer-turned-fashion designer talks about her style's evolution and -- more importantly -- what it's like to wake up next to David Beckham.

-- Hilary Swank is one Oscar-winning actress who actually is down-to-earth: the woman loves a good bargain, and isn't ashamed of -- gasp -- clipping coupons. If only she had shopping secrets to scoring designer labels...

-- Anja Rubik stars in her third consecutive Fendi campaign, shot (of course) by Karl Lagerfeld.

-- Speaking of Anja, the model's agency recently announced her Christmas engagement to fellow model Sasha Knezevic. As if there aren't enough super hot couples to be jealous of.

-- Lady Gaga treated her monsters to a nice holiday surprise with details of her upcoming album. More importantly, she posted a preview of the album art, which features her rocking a unicorn-blazoned jean jacket that reads, "Born This Way." Oh, and she has completely ditched pants -- literally.

Click to continue reading Items Du Jour: Anja Rubik Gets Engaged, Lady Gaga Makes Unicorns Sexy