Yesterday, VUDU went live with their new HDX 1080p movie downloads, and word on the street (or, at least, from Pogue at the Times) is that they are the best thing available as it pertains to the digital download movie game. Now, VUDU promised “Blu-ray quality” movies, and I don’t think that’s what we are seeing here. After all, that would mean some people would have to spend the better part of a day downloading a flick - that would make for an awkward evening when inviting the girl over. However, the quality is decidedly sharper than DVD, and looks better than high definition downloads from other services, like iTunes through Apple TV. So, how do they achieve this goodness? Well, the bit rate for the videos hovers around 9Mbps, and goes as high as 20Mbps during fast-moving action scenes. Nothing else touches that, including your cable company with their On Demand, seriously.

VUDU currently has 65 movies available to rent in their HDX format, and all new releases will be available in HDX as well. A VUDU box will run you $299, but if you buy it before the end of the year, you get a $200 movie credit, which seems to make it worth the price of admission - especially since those who own HDTVs have such a hard time finding great content to take advantage of their screens on a consistent basis. You can get one online, or at your local Best Buy.