Netflix stock is surging today due to a hot rumor that the company may be acquired by Amazon.

To the average Amazon consumer, this may be an odd pairing at first glance. However, as broadband penetration becomes more widespread throughout the US, digital movie download services will slowly drive a nail through physical disk media rental services. Both Amazon and Netflix offer movie streaming services right now. Many users of the Netflix service have complained about the lack of newer content being available. Amazon however, offers new movies for rent and download. Together, though, you have one hell of an offering.

A Netflix acquisition for Amazon would mean up airing of these two services, which in the eyes of many a digital downloader would be perfection.

Of course this is all rumor, and we won’t know for sure until something official comes out of either camp. However, looking at the stock surge, there certainly seems to be something up at Netflix. Do note, however, a similar rumor cropped up about two years ago, and nothing ever came of it.