British director Guy Ritchie - whose 2002 movie with ex-wife Madonna flopped at the cinema and went straight to DVD in the UK - said he wasn’t upset by the critics. Ritchie believes you have to do some things wrong in order to know what works.

“Swept Away was always going to have a limited audience. The idea was that it was going to be a small film… but you can’t do small films with the ex,” the 41-year-old said.

The romantic comedy was a disaster at the box office, just like his 2005 film Revolver which starred Jason Stratham. But Guy said he doesn’t take too much criticism on board—in fact, Revolver is still his favorite movie.

“I think on reflection it always will be. Celebrity culture can only be capricious and ephemeral, sometimes you are in synch with what everybody wants, sometimes you are not,” he said.

Speaking to The Sunday Times newspaper, Guy said one of the best things about making his newest film, Sherlock Holmes was the huge $127.8 million budget he was given.

“It was good having deep pockets, I never had deep pockets before,” Ritchie said.