“We have a story crisis. Now they want to make the Battleship game into a film. This is pure desperation. ... Everyone in Hollywood knows how important it is that a film is a brand before it hit theaters. If a brand has been around, Harry Potter for example, or Spider-Man, you are light years ahead. And there lies the problem. Because unfortunately these franchises are become more ridiculous. Battleship. This degrades the cinema.”

--Director James Cameron on the upcoming Hasbro game-turned-movie starring Alexander Skarsgard, model Brooklyn Decker and singer Rihanna.

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