Stella McCartney Opens First Adidas Store

Posted by Andru Edwards Categories: Fashion Designers, Sales,

Stella McCartney opened her first ever standalone Adidas by Stella McCartney store over the weekend.

The designer - who has created the Adidas kit for the Great Britain team to wear during the London Olympics this summer - chose South Kensington's Brompton Cross in London as its location, which is also home to the her mainline and childrenswear shop: "This store is a real celebration of what we have been building for the last eight years together with Adidas and hopefully it is going to be the home for women to go to and find everything they need for their sports - and at the same time not having in any way to sacrifice their style. It's very much part of the world of the Stella McCartney store that we have opened in Brompton Cross, and it's really the icing on the cake, as far as it is expressing the different facets of the brand."

Click to continue reading Stella McCartney Opens First Adidas Store

Stella McCartney Nervous About Designing for Men

Posted by Andru Edwards Categories: Fashion Designers,

Stella McCartney was nervous about designing for men for Team GB's Olympics kit.

Stella has been tasked with creating the Adidas sportswear for the British team for the London 2012 Olympics and the womenswear designer admitted she worried about how to create a strong, masculine look for the male athletes.

"It's the first time I've really designed for men and I've been really cautious of keeping them feeling masculine; feeling strong; feeling like they're really representing the nation."

Stella was also determined to make sure the female athletes didn't feel left out and she wanted to incorporate "feminine elements" into the kit: "In the history of these events, it's all been very masculine and the girls have been slightly overlooked in the design process. They get the exact same strip as the guys and it's been important to me to bring in the feminine elements. This is not about me. This is about the athletes and Team GB. I didn't want to put a big fashion statement on it."

Stella McCartney Inspired by Union Jack

Posted by Andru Edwards Categories: Fashion Designers, News,

Stella McCartney changed the colors of the Union Jack for Team Great Britain's Olympics kit to ensure the athletes feel "identifiable."

The fashion designer wanted to respect the symbol's "beauty" while using it as the main focus on the Adidas sportswear for the London 2012 Olympics, but she amended the color scheme to avoid making the sign feel "overused" in the lead up to the spectacle: "I was also aware of the fact that it's something that might be overused in the build-up to the Olympics, in taxis, on cushions and mugs, so I wanted to do something different with it - but that was still respectful of its beauty. Actually, the colors of the Union Jack are similar to a lot of other flags and the athletes really wanted to feel identifiable as Team GB, so I just used different colors to say the same thing."

Click to continue reading Stella McCartney Inspired by Union Jack

Fun Designer Stella McCartney

Posted by Andru Edwards Categories: Fashion Designers, Fashion Shows, Health & Beauty,

Stella McCartney wants women to have fun when wearing her clothes.

The designer says she has always been inspired by the female body and constantly has them in made when creating her outfits, because she is keen for ladies to look stylish without feeling restricted.

“Women are always my inspiration. This season, it specifically refining the silhouette. Most women have a very controlled, restrained part of their personality but we also want to have fun, feel youthful and sensual - it was really about the balance between the two.”

As well as her more formal clothes, Stella also has her own range for Adidas and she is keen for women to look and feel good when they work out: “I want to offer women something they can work out in and also feel good in. I don’t want to be ashamed of what I’m wearing to the gym because it’s ‘women’s gear’ and not as cutting edge technically as men’s, but equally I want to feel stylish.”