Kim Kardashian has been targeted by PETA in the organization's latest anti-fur campaign. The animal rights group (People for the Ethical Treatment of Animals) has singled out the 31-year-old socialite in a new print poster which depicts two scared looking fox cubs accompanied by the strap line, "Kim: These babies miss their mother. Is she on your back?"

The reality TV star is being targeted by PETA because she regularly dons fur garments, despite having spoken to the pressure group about the cruel methods in which animals are slaughtered for their pelts.

"Kim knows that animals on fur farms are beaten, electrocuted, and often skinned alive. We've explained it to her, and she's watched a video expose that was filmed inside fur farms. When Kim is ready to put an end to her relationship with fur, PETA will be happy to take her discards and donate them to the homeless," said PETA senior vice-president Lisa Lange.

Meanwhile, the organization has named Janet Jackson the first ever "PETA Grinch of the Year" for designing a collection for fur fashion line Blackglama: "When Janet Jackson had her infamous wardrobe malfunction during Super Bowl XXXVIII, at least what popped into view of 170 million onlookers belonged to her, unlike the animal skins she drapes herself in, which are as dead as her fashion taste and her career." The animal activists have targeted Janet for nine years over her refusal to stop wearing fur clothes.