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Fiat hopes Charlie Sheen will help boost sales

Posted by Andrey Malskiy Categories: Transportation, Videos

Fait is taking a chance on Charlie Sheen in hopes of generating sales. The company is betting that the edgey appeal of Sheen will generate more hype for the vehicle, which has been suffering in sales.

The use of Charlie Sheen as a spokesman has generated questionable publicity, Chrysler’s chief marketing officer, Olivier Francois, stands behind his pick, stating, “He [Sheen] definitely has a bit of the scorpion in him.” Francois was the mastermind behind the “Imported from Detroit” ads which starred Eminem, and this years “Halftime” ad using Clint Eastwood. Advertising Age went on the record stating, “From drug use to allegations of domestic abuse, Charlie Sheen is a portrait of bad behavior.”

Let us know what you think in the comments below.

Read More | Sun Times

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Unboxing Live 053: DJ Hero Renegade edition

Posted by Andru Edwards Categories: Features, Video Games, Videocasts

In this episode we open up the DJ Hero Renegade edition set. DJ Hero is the new turntable-based rhythm game featuring hip-hop, electronic, and rock music, and the Renegade Edition has a bunch of premium touches, and is also available just for a limited time. We show it all in this edition of Unboxing Live.

By the way, if you like music and haven’t played DJ Hero, you owe it to yourself to check it out. In our opinion, this is better than any Guitar Hero or Rock Band game that has come before it, in the way that you interact with the music, and the totally unique pairings that they throw at you. We are definitely DJ Hero believers! You can pick up DJ Hero on Amazon.

Read More | DJ Hero

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