IAC on Tuesday announced that its popular dating site, Match.com, has acquired smaller rival OkCupid for $50 million.
In a statement, Greg Blatt, chief executive of IAC, said OkCupid was the "best" and "fastest-growing site" in 2010.
"We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like Match.com and Chemistry.com offer, creating a true complimentary relationship between our various business models," Blatt said.
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