For the first time in 25 years, Microsoft has has given its logo a facelift. The new logo takes a bold step in highlighting the simplicity in the
Metro Windows 8-style interface that we're seeing in Windows 8, Windows Phone, Xbox 360, and more. Hit up the video below to see Microsoft's take on the new design.
Read More | Microsoft
It looks like two Microsoft products are about to get killed off (or really, renamed) with the release of Windows 8. When the next major Windows OS launches, that'll be the end of the Zune and Windows Live brands. Yep, Microsoft is finally getting rid of the brand that was supposed to rival the Apple's iPod/iTunes ecosystem, but failed miserably. It’s not just the physical player they’re killing off - they did that last year while holding onto Zune as the name of the desktop software and music service. Now, Zune will be no more.
In addition, in an effort to further simplify things, the Windows Live brand is also going away. Here's a look at what to expect, and what will replace the two brands:
- Microsoft Account (Windows Live ID)
- Mail (Windows Live Mail)
- Calendar (Windows Live Calendar)
- People (Windows Live Contacts)
- Photos (Windows Live Photo Gallery)
- Music (Zune Music Player)
- Video (Zune Video Player)
We also wouldn't be surprised if Microsoft replaced Zune with a streaming music service similar to Spotify. The sad part is that Zune could have been what Spotify Premium currently offers had Microsoft been more forward thinking with the concept. We've actually said many times in the past that the Zune Pass was the best deal in music. Currently there are other well-established music services with dedicated users like Spotify, Rdio, MOG, and Rhapsody. If this is Microsoft’s attempt to dominate a new market, we sure hope they've got a better plan than they did with the original Zune launch.
Read More | The Verge
Microsoft has known how important Halo 3 will be to their success this generation since before they even announced the Xbox 360. Halo 2 sold $125 million on the first day, but then the original Xbox was just struggling for recognition in the wake of the PS2 juggernaut. Now the 360 holds a tenuous lead in installed base and isn’t selling the way Microsoft may have hoped. If it’s possible Halo 3 may have become even more important to Microsoft’s strategy than they originally hoped. Fortunately, they’ve been planning ahead.
In an article released today on Brand Week, the calculated ten-month marketing efforts behind Bungie‘s trilogy finale is dissected starting from the Starry Nights TV spot launched last November through the public beta this spring/early summer. They talk about the Project Iris viral campaign and the efforts they’ve gone to secure strategic branding partners. This has included the Mountain Dew Game Fuel limited edition soft drink that comes plastered with Halo 3 imagery plus a total of $5 million from Pontiac to help push the launch of the game on September 25.
And they aren’t done yet. Microsoft will begin the full blitz with the new Believe campaign that will lead up to the launch taking place at midnight in over 10,000 stores to give Halo fans a chance to grab the game as soon as possible. It’s an interesting read about the science behind building a monster.
Read More | The Bleeding Edge
Since aquiring ATi and merging their products and brand into their own, AMD has seen quite a bit of change over the past six months. We talk to Pete Hayes, AMD’s VP of Advertising & Brand Strategy, to first and foremost find out what exactly that title means. Once we get past that, Pete talks about what has changed at AMD, and what the future holds for the company.