EMI has decided to offer their music directly to consumers with an online Web portal. Not only will they offer tracks and videos, there may be some freebies and non-EMI artists as well. The label says that it is doing this to collect customer behavior data and may use something akin to Pandora, which recommends tunes based on what music the user already prefers. We find this a fine idea, not only because it might cut costs in the overpriced and ailing CD sales market, but also isn’t it nice that someone may actually be listening?