Take your often empty car cup holder and turn it into a Bluetooth hands-free music player. The EGO CUP connects to your cigarette lighter and gives you Caller ID, A2DP and AVRCP music streaming, an FM transmitter and an auxiliary input. The device has a built-in loudspeaker and Li-ion battery with 500 hours of standby and 7 hours of talk time. The EGO can also be mounted with velcro on your dashboard or other surface. A microphone and iGrip mounting bracket is included in the $159.00 price.