More and more of these companies are opening up stores in Second Life. I am curious to know how profitable this is. Do they have to have hired Second Life staff?

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All these silly companies jumping into second life because they think it’s the next big thing even though it’s over with. There was an article in Wired mag recently (print) talking about how big name companies (such as Coke) spending hundreds of thousands of dollars to develop, lease “land” and support their presence in Second Life only to get no users visiting.

Supposedly only a percentage of the accounts accounted for are unique people and only a small percentage of those actual users really log in frequently. Unlike sites like myspace/facebook that get a majority of users visiting daily, Second Life only has a small percentage that visit even once a week.

But a great time for anyone good at developing in Second Life to profit from these huge companies throwing money at it…if anyone is getting something out of it it’s them, as well as second life themselves. The companies are just getting ripped off.

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