Samsung believes that Blu-ray will only last another 5 years and then will be replaced by another format or type of technology such as OLED. Andy Griffiths, Director of Consumer Affairs told Pocket-lint, “We will launch the OLED technology when it’s at a price that will be appealing to the consumer, unfortunately that’s not yet.”

Oddly enough, he may be right. We found out recently that Sony is rumored to be lowering the price of its BDP-S350 this month to make it a $300.00 purchase.