Google has released a new browser extension for their Chrome browser called Keep My Opt-Outs, which is a simple way to opt out of Google-based advertising tracking, along with ad tracking from other major advertising companies. The company points out that this is in part an answer to governments and groups asking for "no track" options online. It's worth noting that this is an extension that needs to be downloaded, so this won't change much for advertisers. Everything this extension does could be done manually before, and people who go out to get it may well have been blocking tracking cookies in the past. Still, this is a good step which will hopefully lead to similar tools on other browser platforms.