While other developers and publishers are diving into the burgeoning Facebook and smartphone App markets, Activision would rather not waste their time.

“We don’t view the App Store as a really big opportunity for dedicated games,” said Kotick at the Reuters’ Global Media Summit.

Bold words from Activision, but then again, Call of Duty: Black Ops did rake in enough money to run a small country - $650 million in its first five days.

“It’s a different question assessing it as a business opportunity,” said Kotick. “Right now we don’t see an opportunity for us to participate in that market.”

One can only wonder how much longer their  Call of Duty and World of Warcraft cash cows can be milked before they have to start looking into newer ways to generate revenue amongst a shifting gaming community.