With so many phones to choose from lately, Sony Ericsson today unveiled their new Z310 clamshell. It features a hidden icon display that glows when a message is received, light effects that can be color coded to alert you to one of your contacts, a VGA camera, Bluetooth connectivity, and supports EDGE/GPRS on its 900/1800/1900 GSM frequency bands. The cell phone boasts 7 hours of talk time and 12 1/2 hours of standby.

Due out early next year, the Z310 will be available in jet set black, lush pink, and blush bronze, which we think will go perfectly with your Bahama Beige BMW. We can hardly wait to find out the price of this glitzy gadget.