Promotions Begin for American Idol 8

Posted by Veronica Santiago Categories: Prime Time, Reality, FOX, American Idol,

Now that Dancing with the Stars has officially wrapped up, it’s time to shift our focus back to reality television’s reigning giant: American Idol.

With only 6 weeks left to go until the January premiere, promotion for Season 8 has officially begun. On today’s episode of The View, Randy Jackson tried to put everyone at ease about the new judging addition. When asked if Kara DioGuardi was brought in because of an eventual Paula departure, the producer quickly shrugged off the rumor and told everyone not to “believe what you hear or read.”

But should Paula decide to pursue “other ventures” as is speculated, would she even be missed? That’s hard to say. But in a recent interview with Extra!, Simon Cowell was actually kind enough to pay Kara a compliment. “She’s mouthy, this girl. I’m beginning to warm to her… I think she knows what she’s talking about,” he admitted.

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Gossip Girl Embraces the Criticism

Posted by Veronica Santiago Categories: Drama, Prime Time, The CW, Gossip,

Were you one of those bothered by Gossip Girl’s last promotional campaign? Well, then you should know that the producers have been taking in all the comments. In fact, they were nice enough to incorporate some of them into their newest print ads.

You can view two more juicy scenes after the jump.

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Gawker

Is Gossip Girl’s New Ad Too Much?

Posted by Veronica Santiago Categories: Drama, The CW, Gossip,

This is one of two ads being used to promote Gossip Girl‘s return to the CW.  (The show will start airing new episodes starting April 21.) 

Don’t freak out.  This shot of Serena and Nate is from the drama’s pilot.  Another ad will focus on Blair and Chuck.

What do you think?  Is this campaign taking things a bit too far?  Or is it just tantalizing enough to make people want to watch?

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Hollywood Reporter

Smellovision Comes to My Name is Earl

Posted by Wendy Michaels Categories: Comedy, NBC, My Name Is Earl, Scrubs, The Office,

Here’s one of those clever little marketing campaigns that I can’t wait to see—during May sweeps, My Name is Earl will debut a feature called Laugh ‘n’ Sniff for the May 3rd episode. How do you take part in this revolutionary TV viewing experience? Look no further than your nearest issue of TV Guide during that week for a special scratch-and-sniff card. No word yet on what kind of scents viewers can anticipate sniffling in during the supersized episode, but Earl will be taking his first job at an appliance store. Also on tap for May sweeps at NBC are plenty of supersized Thursday night shows. Man, I love those extra long shows. Be on the lookout for Earl, The Office, and Scrubs extended episodes, as well as one-hour season finales of The Office and Scrubs on May 17th. May can’t come soon enough for me.

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