Looks like the new teen-friendly, high-society programming schedule at the CW isn’t paying off as well as expected. The network’s new and much-touted series The Beautiful Life: TBL is failing miserably in the ratings race.

The series gained only a 0.5 rating last night with its target 18-49 audience, while getting a rather dismal 1.05 million viewers total. What’s okay on cable just won’t do for a network that’s trying to be a major player in the TV game. Even this TBL news wouldn’t be so bad, but both Melrose Place and 90210 are performing under expectations as well.

Looks like the CW needs to keep re-vamping their schedule…or, just show more Vampire Diaries.

(You can review last Wednesday’s ratings here.)