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The NHL All-Star Game’s brand new look
Posted by Adrien Griffin Categories: Athletes, NHL,
The National Hockey League is making a noticeable effort to grow its brand. We’ve seen it in the Winter Classic, the HBO special and even in their die-hard refusal to admit there’s anything wrong with any of the teams along the Sunbelt. Another part of that growth involves this year’s All-Star Game. After taking a year off due to the Winter Olympics in Vancouver, the NHL has made some changes to the lineup of festivities.
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NHL announces new format for 2011 NHL All-Star Game
Posted by Adrien Griffin Categories: Athletes, Front Office, NHL,
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After a one-year hiatus due to the Winter Olympics, the NHL All-Star Game returns in January with a completely new format. The NHL Players’ Association and NHL VP of Hockey and Business Development Brendan Shanahan have announced that this year’s festivities in Raleigh, N.C. will feature all-star teams not representative of the Eastern and Western conferences, but instead feature two squads hand-picked by a pair of captains, not dissimilar from how children select teams for games on residential streets before dinner.
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