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Tuesday March 13, 2007 2:22 pm
“Prom Queen” to Become First Internet Soap Opera
Michael Eisner, former CEO of Disney, has announced the formation of Vuguru, a studio that will develop what they claim will be a “slickly written, produced, and acted Web video about love, gossip and betrayal.” In other words, his investment company, The Tornate, will be producing a professionally made YouTube soap opera.
Eisner feels that although YouTube has won the first battle in Internet TV, real media moguls will ultimately win the broadband war. His first show will be “Prom Queen,” a who-done-it with daily 90-second installments beginning April 2. You will find all 80 episodes on Vuguru.com, Ellegirl.com (a “Prom Queen” sponsor,) Veoh, and of course, YouTube.
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| USA Today
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