Apple announces HBO Now standalone service, exclusive to Apple TV at launch

Apple kicked off its Spring Forward event this morning with a big announcement. HBO CEO Richard Plepler took the stage to announce that the new HBO standalone subscription service, HBO Now, will launch exclusively on Apple devices. The service will cost $14.99 per month, and includes the full HBO catalog of content. This is basically HBO Go, but without the need of a traditional HBO cable subscription in order to use it. HBO Now launches in April, and the first month will be free.

[Developing]