Apple’s HD Video Network initiative

Posted by Andru Edwards Categories: Home Entertainment

Apple’s interest in satellite HD content delivery has become more than obvious. Just a note to Phil Schiller and company: your (potential) competitors are taking notice!

The more we look into these developing rumors of Apple’s planned HDVN high-definition content delivery system, with each new report this is becoming one of the biggest stories in our 11 years dishing dirt—right up there with Mac OS X, the iMac, the iPod….yeah, that big. Seriously. - Mac OS Rumors

Just because Apple rebuffed Sirius is by no means an indication that Apple isn’t interested in satellite content delivery. Apple just doesn’t want to piggyback on someone else’s network—they’re interested in building their own on existing satellites and potentially launching more than one of their own in the next few years as well.

This “HDVN” will not just be through satellite however. The same service will be available over the Internet and as a “drop in, plug in, tune in” service at its retail stores.

Having learned the digital middle-man game with iTunes, Apple is eager to get a piece of the larger multimedia content pie but doesn’t want to go directly head-to-head with services like Blockbuster’s new flat-fee unlimited Internet rental system.

Apple believes that this network will drive sales of Macs, but also create a market for low-cost home devices which act as a sort of “video iPod” without actually handling display duties.

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