The Who is already played three nights a week on CBS, so why not make it a fourth?

The rock band behind “Who Are You”, “Won’t Get Fooled Again” and “Baba O’Riley” (a.k.a. the three different CSI theme songs) is now rumored to be Super Bowl XLIV’s halftime act.

Although the report has not yet been confirmed by the NFL, it would be just like that network to milk a series - or band - to death.

The championship game will be played February 7, 2010 in Miami.