Box Office Breakdown: Theatergoers Choose Shrek Over Sex
Posted by Veronica Santiago Categories: 20th Century Fox, DreamWorks, Disney, Fox Searchlight, Paramount, Universal, Warner Bros, Action, Adaptation, Adventure, Animation, Drama, Family, Romance, Science Fiction, Sequels, Comedy, Box Office, Lists,
Shrek - not cosmopolitans - was what fans were buying this weekend.
Despite competition from two heavily-promoted features, an aging green ogre was able to hang on to his title for two weeks in a row. Shrek Forever After raised an additional $57 million during the Memorial Day frame to bring its domestic total to $146.8 million.
Meanwhile, Warner Bros. proved that people can get tired of sex. Sex and the City 2 - which featured the return of Aidan Shaw (John Corbett) - couldn’t get past the bad reviews to even match the first film’s numbers. (Sex and the City opened to $56.8 million in May 2008.) The lovely ladies also couldn’t overpower Jake Gyllenhaal’s four-day haul. Prince of Persia: The Sands of Time wound up snagging second place with a $37.8 million debut.
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Box Office Breakdown: MacGruber IS a Bomb
Posted by Veronica Santiago Categories: 20th Century Fox, DreamWorks, Fox Searchlight, Paramount, Universal, Warner Bros, Action, Adaptation, Adventure, Animation, Family, Horror, Independent, Remakes, Romance, Sequels, Comedy, Box Office, Lists,
Disappointment can come in all shapes and box office sizes.
Shrek Forever After may have earned nearly three times as much than its nearest competitor, but it wasn’t exactly a winner for Paramount or Dreamworks. The film, which grossed $70.8 million in ticket sales, become the first sequel in the Shrek franchise to open below the $100 million mark (and that’s with the help of higher 3-D prices). The comedy did, though, place fourth on the all-time animated debuts list behind Shrek the Third ($121.6 million), Shrek 2 ($108 million) and The Simpsons Movie ($74 million).
Meanwhile, it appears MacGruber will last just as long in theaters as he does in Will Forte’s sketches. Although the character is (supposedly) known for diffusing bombs, he actually helped deliver one this weekend. The latest Saturday Night Live-based comedy - also starring Kristen Wiig and Ryan Phillippe - generated a mere $4 million this weekend. While that number seems (understandably) dismal, there is one positive thing to note: the film only cost approximately $10 million to make.
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In Theaters This Weekend: May 21, 2010
Posted by Veronica Santiago Categories: DreamWorks, IFC Films, Universal, Action, Animation, Biopics, Documentary, Drama, Family, Independent, Sequels, Comedy, Sports, Thrillers, Lists, New Releases, Trailers,
Here are a few selections in theaters this weekend:
- MacGruber (R): starring Will Forte, Ryan Phillippe, Kristen Wiig (directed by Jorma Taccone)
- Shrek Forever After (PG): starring Mike Myers, Cameron Diaz, Eddie Murphy (directed by Mike Mitchell)
- After the Cup: Sons of Sakhnin United* (NR): (directed by Christopher Browne)
- Holy Rollers* (R): starring Jesse Eisenberg, Justin Bartha, Ari Graynor (directed by Kevin Asch)
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The Preview Review: You Kill Me, Hot Rod, I Am Legend
Posted by Johnny Mercedes Categories: IFC Films, Paramount, Warner Bros, Action, Adaptation, Independent, Science Fiction, Comedy, Thrillers, New Releases, Trailers, Upcoming Releases,
The Preview Review is a weekly exposé that looks at the newest movie trailers and, using the age-old concept of cause and effect (i.e., good trailer causes me to see bad movie), attempts to pinpoint those elements that lead to another two hours of wasted life.
This week we’ll take a look at two summer comedies and a big December blockbuster*.
*possibly lackluster
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