Following the recent report headed by Nielson and Activision proving the effectiveness of in-game advertising, THQ has decided to beef up its own in-game ads. Massive Network will provide THQ with an incorporated network that will display ads in certain THQ games.

Here’s what THQ’s VP of Worldwide Sales has to say about it:

“Dynamic, in-game advertising not only offers publishers new revenue opportunities, but when done properly creates added realism that can actually enhance gameplay.”

So are you in favor of this? Should ads be allowed in games? And if so, should game prices be lowered as a result?

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