Rachel Zoe Wants ‘Beautiful, Wearable Clothes’

Rachel Zoe wants to make "beautiful, wearable clothes."

The stylist-turned-fashion designer says she isn't trying to compete with couture designers such as Marc Jacobs but instead hopes to create a lifestyle brand.

"The last thing I'm going to do when I come out with a collection is try to be Marc [Jacobs. I'm not trying to make a huge statement. I'm just trying to make beautiful, wearable, tailored clothes. I'm not just launching ready-to-wear--I'm launching a lifestyle brand. I want head-to-toe Rachel Zoe. I want this to be getting dressed with my jewelry, my shoes, my bags, my gloves. I want it all."

Zoe launched her old brand in partnership with global supply-chain-manager Li & Fung Limited last year and says she chose to create her own collection because she felt there was a "void" in the market: "I felt there was a void in what I was looking for, just as a shopper. I wanted to be able to go and buy a beautiful tuxedo or a suit or a great little party dress that wasn't, like, $2,500."

Rachel Zoe Wants ‘Lifestyle Brand’

Rachel Zoe wants her label to become a full "lifestyle brand." The stylist and designer is aiming for her fashion empire to encompass every aspect of clothing and accessories so people can dress "head-to-toe" in her clothes.

"I'm not just launching ready-to-wear -I'm launching a lifestyle brand. I want head-to-toe Rachel Zoe. I want this to be getting dressed with my jewelry, my shoes, my bags, my gloves, I want it all."

Rachel's debut collection was unveiled in last fall, to mixed reviews, but Rachel said she knows she was never going to start at the top of the fashion chain, and is happy to work her way up. "The last thing I'm going to do when I come out with a collection is try to be Marc Jacobs. I'm not trying to make a huge statement, I'm just trying to make beautiful, wearable, tailored clothes."

Rachel also took the opportunity to continue her long running feud with former assistant Brad Goreski, which has continued for over a year and has seen them both sling very public insults at each other in the press. "All I know is I have the best team in the world. And that's the first time I've ever felt that way. And no, no - I don't think I can watch that," she said when asked whether she had seen Brad's new reality show It's A Brad, Brad World.