Rumer Willis for Badgley Mischka

Posted by Robin Paulson Categories: Celebrities, Editorials, Fashion Designers,

Well, you have got to give the girl an A for effort. Rumer Willis, spawn of Demi Moore and Bruce Willis-turned-actress, is definitely paving her own path to stardom. What better way to do so than scoring an ad campaign for one of today's hottest labels?

Willis, 22, fronts Badgley Mischka's Spring/Summer 2011 campaign sporting three looks against a beachy paradise background.

While she undoubtedly looks much better in these photos than usual, the decision in choosing her to model the high-end gowns is rather off-putting. With dozens of other more talented and capable models in the industry (or even celebrities, for that matter!), it comes off slightly pathetic, knowing that the gig was awarded because of her parentage.

Am I being a little harsh? Perhaps. But when you compare her ads to the likes of all the other campaigns that have been released lately, her presence in the photos brings down the quality of the campaign.

The woman is definitely no Georgia May Jagger.

Check out the rest of the photos after the jump and decide for yourself.

Click to continue reading Rumer Willis for Badgley Mischka

Read More | E! Online

Madonna’s Fashion Range

Posted by Andru Edwards Categories: Celebrities, Fashion Designers, News, Sales,

After a successful collaboration with H&M, Madonna is ready to launch her own fashion line.

The 51-year-old singer is creating the range, named MG Icon, in joint venture with her manager Guy Oseary and Iconix - the company behind Badgley Mischka and Candie’s.

“Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me. I look forward to working closely with Neil Cole of Iconix and his team to create and translate my vision and ideas for MG Icon.”

Discussing the range, Neil Cole said, “Madonna is a legend in the world of music, fashion and entertainment and now with her deep involvement in MG Icon we will be able to leverage her vision into consumer products globally. Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide.”

The brand’s first project will be named after Madonna’s hit “Material Girl” and will be a junior range with items costing between $12 and $40. Clothes will be on sale at Macy’s department stores from August.

Designers Sketch Bella’s Wedding Dress

Posted by Robin Paulson Categories: Fashion Designers, Women,

These days, no one can escape the world’s fixation with Bella Swan—even the fashion world has its eyes turned towards the Twilight franchise!

Fashion designers Max Azria (his design pictured above), Erin Fetherston, Prabal Gurung, Monique Lhuillier, Badgley Mischka, Zac Posen, Lela Rose, and Christian Siriano offer their visions of Bella’s early 20th century wedding gown. Check out the rest of their sketches after the jump.

Which one can you see Bella in when she walks down the aisle in Breaking Dawn?

Click to continue reading Designers Sketch Bella’s Wedding Dress

Read More | In Style