Latest Andru Edwards Videos
Stella McCartney Opens First Adidas Store
Posted by Andru Edwards Categories: Fashion Designers, Sales,
Stella McCartney opened her first ever standalone Adidas by Stella McCartney store over the weekend.
The designer - who has created the Adidas kit for the Great Britain team to wear during the London Olympics this summer - chose South Kensington's Brompton Cross in London as its location, which is also home to the her mainline and childrenswear shop: "This store is a real celebration of what we have been building for the last eight years together with Adidas and hopefully it is going to be the home for women to go to and find everything they need for their sports - and at the same time not having in any way to sacrifice their style. It's very much part of the world of the Stella McCartney store that we have opened in Brompton Cross, and it's really the icing on the cake, as far as it is expressing the different facets of the brand."
Click to continue reading Stella McCartney Opens First Adidas Store