Reality star-turned-designer Nicole Richie showed up to launch her holiday House of Harlow 1960 collection sporting a darker ‘do.

“Thanks to everyone who came out today in this terrible weather to hang out with me! OH! & P.S. I went brunette. I feel smarter already,” she wrote on her Twitter, in addition to posting pictures of the event.

Loving or not feeling the plunge from blonde to brunette?

(FYI - You can also follow Chic Dish on Twitter.)