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Danny Sullivan is the Editor-in-Chief of Search Engine Land, here to talk about search. He talks about how we used to get info. That would be the library, friends, family, and encyclopedia (which weren’t written by everyone.) The search revolution started the information retrieval revolution, and the change from that is still underestimated. In 2000, a “Consumer Daily Question Study” was conducted, 74 people recorded all questions they sought answers to, and the majority of respondents used search engines to find the answer to their questions. Search engines were at 32%, while libraries were just 3%.

Today, 58% of people use the internet if they need an answer, while 53% turn to a professional.

Danny brought up a question - if you need the phone number of the Edgewater hotel next door, how would you find it? Most in audience would search Google, one or two would call 411, and less would use the Yellow Pages. 49% of internet users search every day. That is up 30% from 2006. Jumping off the web, location apps on the iPhone is also search, GPS is search, TV is search. These are all different ways that we are able to use search.

As more becomes searchable, and as serch becomes more used, we get collisions between real life and online life.

US Navy building in San Diego that no one really saw from the air until now, thanks to Google Maps. $600,000 will be spent to reshape the building due to concerns.

Google StreetView has some conflicts as well. There are positives and negatives, and Danny gives examples of both.

So what is the balance? Do we let anyone remove anything from Google and other search engines?

Danny is now calling people in the audience, whose phone numbers he pulled off of search. He then asked them about different things in their life that he was able to find using the Internet. Things like Amazon, Flickr, Google, microblogs, etc. It’s a valid point to show that you can get a lot of information about someone by just using Google. Aside from “personal” info on web, searches we make are personal. What about the issue where Viacom demanded all the searches done on YouTube in history from Google? Location apps are cool, though now more people know your location. Does Apple know all the places you go by way of your iPhone? Is there even a way to “clear” this data?

The conundrum now is that more is being made searchable, more people are searching and we’ve hardly figured out the issues.


11:30: TypePad is a hosted blogging service that gives you a 30-day free trial. Keywords are very important. What words do people use when they try to find your product or service? This aids in choosing a TypePad subdomain for your blog address.

11:35: Dave takes everything through the basic TypePad setup process. Filling in fields, choosing a domain, Terms of Service, etc.

11:38: Question - Are you giving traffic to Six Apart rather than to yourself when going with a hosted blogging service? The blog should be subset of your domain. You can redirect your domain from TypePad through their interface, forwarding your TypePad blog to your personal site.

11:43: Focusing on title of the blog - again, focus on keywords here. Then moves to choosing a TypePad layout template. The further down content is on a page, the less relevant to Google. As for sidebar, 2 column right is much better than 2 column left as far as ranking.

11:49: Password-protected blogs are an option, which is great for private communication or corporate blogs.

11:56: Dave goes on to show the TypePad interface and posts a blog post right from the stage.

We are here at the 2006 Blog Business Summit in Seattle. Dave Taylor just took the stage to give his keynote.

9:00 AM: Dave begins by asking how many people updated their website in the past seven days. Of course, many of them have, since this is the Blog Business Summit. However, maybe 5% of site owners update at least weekly.

9:03: Google aims to provide good, fresh content. Same with all search engines. Since most info on the web is out of date, this is the dilemma of the search engines.

9:04: What is findability? When customers try to find your product or service, can they find it? This is what is critically important to your business - especially if they find your competitor instead of you. Every time someone finds someone else, they aren’t finding you.

9:05: No one really understands what the best practices of blogging really are - they are case by case. If you can’t be found, you’re already dead. If I ask my cellphone for the closest Chinese restaurant, and the Chinese restaurant across the street doesn’t show up as a search result, they’re dead.

Click to continue reading Live-Blogging Blog Business Summit: Dave Taylor Keynote, The Future of Findability

Blog Business Summit 2006Okay Mind Campers, we have a bit of a treat for you. The Blog Business Summit conference is happening here in Seattle at the Bell Harbor Conference Center from October 25-27th. We were able to get special discounted rate for anyone who wants to attend. Simply put, if you would like to mingle with the major movers and shakers in the blogging world, this is the place to be. By using our link and coupon code, you will get a $100 discount off of the entrance fee. Here are the details:

Head on over to The Blog Business Summit and click on “Register Now” at the top of the page. During the checkout process, enter coupon code AESM06 to receive the $100 discount.

If you know anyone else who may be interested in attending, feel free to forward this information to them!

PayPal is an easy way to deploy e-commerce for your website. As easy as it is for a non-technical person to deploy, there are many situations where a little extra know how is needed. Instead of reading the manuals or cruising the developer boards filled with over 10,000 posts, you can read “Happy About Website Payments with PayPal”. It’s easy-to-read and full of tips and techniques that can be applied immediately. If you want to make more money with PayPal, this is the place to start. If you want to know what’s in this book and judge how relevant it will be for you, download this eBook. Best part, it’s free.

Read More | Payments With Paypal

For all you Internet entrepreneurs out there, it appears that Google is in the process of updating PageRank as we speak. PageRank is factored on a bunch of things - not all public - but the number of quality links to your site that are out on the Internet play a large factor. To find out more, check out this discussion thread, and keep in mind, PageRank updates take about 72 hours before settling down.

If you want to see what your PageRank might end up being, try this tool.

Read More | ProBlogger

Looks like a new startup is going to attempt to steal away some of Google’s Adsense members. The new company is called “Turn,” and will be led by Jim Barnett who served as Altavista’s CEO in the past. With $10,000,000 in startup capital, Turn just might have what it takes to make a dent. Of course, Yahoo! Publishing Network is already trying it’s hand at taking down Adsense, as will be MSN’s AdCenter once it hits the states. It’s a good time to be an Internet publisher. Turn will be located at Turn.com.

Read More | Turn via ProBlogger

For mobile entrepreneurs who are always on the go, Office Depot has what looks to be a great service meant to give your small company the appearance of seeming larger than it is. As we all know, that can mean the difference between a new client or one that walks away. The Wireless Office service starts at about $65 per month, and includes all of the following services.

After Hours Answering Service
Need a way to manage calls after hours? Wireless office service works for a fraction of the cost of a live answering service and can actually connect the call rather than setting up a call back With Wireless office service, you avoid playing “phone tag” and connect to your callers after hours.

Virtual Receptionist
Don’t have an office? Don’t have a receptionist? Need to present callers with a main business number that routes calls to the right people or information? Wireless office service works as your virtual receptionist 24hrs/day for the fraction of the cost of a dedicated person.

Consolidating and Connecting Virtual Workers
Are a majority of people in your “office” not in the office at all? Most phone systems deliver calls only to office phones. If your company primarily uses home or cellular phones, then Wireless office service is for you.

Consolidating and Connecting Multiple Offices
Looking to consolidate multiple branch offices with one phone number and one phone system? Wireless office service lets you do that and much more.

Making Small Businesses Look and Sound Larger
Tired of your small business sounding like a small business to callers? Wireless office service makes any business sound like a large enterprise.

Retail Call Routing
Are your retail employees spending too much time answering the phone and too little time helping customers? Wireless office service allows retail store to focus on customers while providing automated information to callers and only connect the right callers to the store.

Not bad, eh? If anyone is using, or has used, this service, let us know how it is.

Read More | Wireless Office

When it comes to business, there are thousands of entities which would be happy to take your cash in order to provide you with consulting services, analytical services, informational services, etc. The alternative is finding free tools on the internet that you can use to your advantage. One such resource is del.icio.us.

del.icio.us is a social bookmarks manager. It allows you to easily add sites you like to your personal collection of links, to categorize those sites with keywords, and to share your collection not only between your own browsers and machines, but also with others. What makes del.icio.us a social system is its ability to let you see the links that others have collected, as well as showing you who else has bookmarked a specific site. You can also view the links collected by others, and subscribe to the links of people whose lists you find interesting.

So, basically del.icio.us is a collection of bookmarks which other users have saved to their profiles. All bookmarks are public, and organized by tag. This is the interesting part. Tags are one-word descriptors that one adds to their bookmarks. For example, if I found a website about buying Yahoo domains, I could save that in my del.icio.us profile and tag it with the word “domain”. Alternately, if I am really interested in Yahoo, I could tag it with both “yahoo” and “domain”. Aside from that link showing up in my personal profile under those tags, they are also now available to anyone who looks up the tag on del.icio.us.

Say I want to find out about marketing. I can hit Google and try typing in the word marketing with a bunch of other terms, and then dig through the results. It sounds like a reasonable way to do it, but I would much prefer using del.icio.us to look up the marketing tag. This is because I know that the links that del.icio.us gives me are those that others found useful. The formula for looking up a tag on del.icio.us is “del.icio.us/tag/PutTermHere”. So if I wanted to look up bookmarks that users put into the marketing tag, I would point my browser to http://del.icio.us/tag/marketing. Give the link a click and see what you come up with. If you want to look up AdSense resources, you would look at http://del.icio.us/tag/adsense.

This is a case where you have the community working together to find the cream of the crop on the internet. Check out del.icio.us the next time you want information on any subject at all. Let us know what gems you find.

Toshiba is introducing a new business grade notebook computer. If you just want a portable, no frills system, this would be a great steal. The 14-inch WXGA unit includes the Intel Centrino chipset with optional NVIDIA GeForce Go 6200 video platform. The best part, it weighs right around five pounds, and will cost less than $1,000.

Read More | Network World