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Tuesday July 28, 2009 1:09 pm

What’s in a Name (When it Comes to Designer Shopping)?

Louis Vuitton Speedy Handbag

Coach belt

In the last, oh, say five years, I’ve gone from swearing American Eagle was the only brand I’d ever love to seeking out designer clothing and accessories for their quality, workmanship, and lasting value. (Oh, and because they’re preeeeetty.) But one thing that hasn’t changed is that I still will not buy goods that have the designer’s name splashed all over them. Monogram purses, for example? So not my thing. Even if I admire the shape and quality of some Louis Vuitton bags (like the Speedy, above), I won’t buy them if they’re covered in the signature LV. And why would I want a belt stamped all over with the Coach logo and featuring a buckle spelling, what else, Coach? To me, these are gratuitous status symbols, and that’s not why I shop designer.


Granted, I know there’s a threshold—a line dividing classic from tacky. But that line is much thinner to me than it is to, I think, a lot of people. And don’t get me wrong: My little pet peeve can get pretty annoying. Because plenty of designers I really like, such as Marc Jacobs, sneak their name onto the most innocuous places, like the buttons on a blouse. Buttons! Or this otherwise perfect daytime Miss Sixty purse that I would totally buy if it didn’t have MISS SIXTY right in front. See it? Sure, it’s small, discreet, and perfectly tasteful, but it’s there. For things like this, I know my distaste is silly, but I can’t help it.

Am I alone in my abhorrence of designer name-flaunting? I’d actually love to hear from people who disagree with me—please share why!



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