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Tuesday January 10, 2006 12:47 am

The WB Breaks New Ground With Beauty And The Geek 2

Posted by Rhys Alexander Categories: Prime Time, Reality, WB,

Beauty and Geek 2In perhaps a first in television history, the WB network has hired actors to portray the real-life beauties and geeks from its hit show, The Beauty and the Geek.Conceived as a “walking billboard,” the show’s producers are hoping the stunt will increase ratings for both the show, and for the struggling WB network overall.

The WB Network, which has had a dismal season so far, is taking to the streets to promote the upcoming second season of its reality hit “Beauty and the Geek.”

It has hired teams of eight actors and eight actresses in Los Angeles, New York and Chicago to portray “over-the-top” babes and nerds in some of those cities’ hottest night spots.

Read More | ABC Entertainment

Gallery: The WB Breaks New Ground With Beauty And The Geek 2

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