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Thursday April 22, 2010 8:32 pm

VIDEO: Did FOX, ABC Ban Cleavage-Filled Commercial?


Although the world should be used to seeing women parading around in their bras by now, there’s one thing Lane Bryant commercials have that Victoria’s Secret spots don’t: large breasts.

And when you have large breasts, you get lots of cleavage. And when you have lots of cleavage, you supposedly get banned by ABC and FOX.

According to Lane Bryant, a clothing company for full-figured women, both Victoria’s Secret-friendly networks rejected requests to air the ad. “It certainly appears to be discrimination against full-sized women,” one source told the New York Post. A Lane Bryant rep added. “There’s no difference other than they’re bigger girls.”

Needless to say, these accusations now have ABC and FOX both crying foul.

Read More | New York Post

ABC claims the spot was accepted for a window during Dancing with the Stars. “We were willing to accommodate them, but they chose to seek publicity instead,” the network said in a statement. (Lane Bryant they had already moved on because ABC’s approval came too late.)

Meanwhile, FOX claims their “rejection” was simply an editing issue. “Following Lane Bryant’s refusal to make requested edits, Fox agreed to air the unedited ad during the last 10 minutes” ofAmerican Idol on April 28. (Okay, I’m confused—so it didn’t need editing after all?)

It’s not known whether ABC will air the commercial at a later time as well.

After watching the spot, let us know what you think. Could you see any reason why this spot might be considered more objectionable than a Victoria’s Secret version?

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