I’m sure if CNN’s Wolf Blitzer had heard the response clearly, he wouldn’t have let the moment go.

When asked why he didn’t come out of hiding when his name was called, Falcon Heene (a.k.a. Balloon Boy) told his dad: “You guys said that we did this for the show.”

Cue the video to the :23 mark and listen for yourself. Then watch Mayumi and Richard Heene’s reactions. Is there more to this story? Did the event fall as flat as the media feared?