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Friday October 19, 2007 4:05 pm

Thursday Ratings: ‘Viva Laughlin’ Off to Disappointing Start

The debut of CBS’s Viva Laughlin (and the temporary departure of Without A Trace) should have made it an easy night for ABC.  But despite low numbers at 10pm, CBS still came very close to taking the night in both viewers and demos.

8pm

  • With 13.4 million viewers, the aging (4.3/13 in 18-49 age group) shows no signs of slowing down. Viva Laughlin
  • FOX’s Red Sox/Indians game (3.3/8) averaged about 11.6 million fans through the evening.
  • (9.7 million, 3.1/9) dropped about 730,000 viewers this week.
  • NBC’s (7.3 million, 2.7/8) and (6.3 million, 2.6/7) were both down from last week.
  • (5.1 million, 2.0/6) saw a 300,000 increase.

9pm

  • (20.8 million, 6.4/15 in 18-49) gained over 1 million new viewers to claim the night’s biggest audience.
  • (17.7 million, 7.1/17) took another 9pm win in the demos category.
  • An hour-long episode (8.5 million, 4.4/11) lost about 400,000.
  • (1.3/3) rounded off the hour with 3 million viewers.

10pm

  • Tthe debut of (8.8 million, 2.4/7 in 18-49) was only able to retain less than 1/2 of it’s large lead-in.
  • (10 million, 4.0/11) benefitted from the absence of .
  • (8.3 million, 3.3/9) lost 900,000 from last week.

Read More | Variety

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