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Sunday September 28, 2008 7:39 pm

Friday Ratings: Debate Fails to Meet Expectations

Although there was high interest in Friday night’s debate, the numbers were lower than expected. The political event - still the most-watched program of the night - drew a smaller crowd than the Kerry/Bush meeting in 2004.

McCain Obama Debate8pm

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Programming Insider


  • ‘s coverage of the debate (3.2/9 in 18-49) pulled in 10.2 million.
  • McCain and Obama attracted 7.8 million (2.4/7) for .
  • (2.1/6) had 7.4 million watching its live feed.
  • (1.4/4) registered 4.1 million for its political coverage.


  • ABC’s post-debate analysis (2.7/8 in18-49)) had 8.7 million talking.
  • Approximately 6.6 million dissected the debate with NBC (2.2/6).
  • CBS’ review of the event raked in 6.4 million (1.9/5).

*denotes repeat

(You can review last Friday’s ratings here.)



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