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Tuesday October 2, 2007 9:12 am

Another Mark Burnett Show

Mark Burnett I hate to say I told you so… but, well… my prediction last week that Mark Burnett could sell the networks any reality concept has come true! I cannot see the future, but I do know that Burnett is a golden boy when it comes to developing new shows. Heck, with the viewers for Survivor, The Apprentice, Rock Star, and Are You Smarter Than a Fifth Grader, it looks like he can’t go wrong. So, here we go… the newest reality series from Burnett is called Jingles, which has contestants competing to create winning commerical jingles (hence the name) for real-life products. Oh the product placement opportunities! This is all about selling products, so no doubt we’ll be seeing some heavy hitters jump on board for a chance to be featured on Burnett’s show. According to Burnett, “It’s a very organic way to give advertisers what they’re looking for. It’s totally family-friendly, it’s noncontroversial, and (the product placement) is very organic. It’s not about pushing something that doesn’t belong.” Mmhmm. Right. But, home viewers do get to cast their votes and determine a winner each week, and the winning jingles will be used in a real commercial. Plus the grand prize winner will get a cash prize and a gig with an ad agency. Look for it as soon as next summer.

Read More | Reality TV World

Gallery: Another Mark Burnett Show



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