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jc4dummies_by_dummies

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  • **From the weblog of Jason Calacnis** http://www.calacanis.com/2006/02/08/dealing-with-dummies-for-dummies/ Dealing with Dummies, For Dummies*** As you can imagine I’ve gotten a lot of legal letters over the past 10 years, but this one might take the cake. It turns out the dummies at Wiley don’t want bloggers using “For Dummies” in their blog post titles--and they are searching the blogosphere looking for folks putting that in the title! One of our blogs, TVSquad, used “For Dummies” in a title recently and I had the email exchange below. Now, there is a long standing tradition of publications using slogans and trademarks in headlines (think of all the “Empire Stikes Back” headlines about Microsoft in tech magazines). That is *not* a trademark violation and it does *not* require trademark attribution--it’s a news headline. You are allowed to use a slogan or trademark from Coca-Cola or Pepsi in a headline as well. I hate these chilling effects bozos… get a clue dudes! What next?!?!? Perhaps we should monitor chat rooms, message boards, and Skype conversations for people using “For Dummies,” and when they do we can force them to use the “FOR DUMMIES® is a registered trademark of Wiley Publishing, Inc.

    Engadget Upset At E3 Video Appearance [UPDATED]
    Posted on: May 20, 2006 at 1:25 am on Andru Edwards - 27 comments total

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