The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.
This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place.
Now the incentives are misaligned:
- Individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
- Creators want to reach fans but their posts are being throttled to force them to pay to be seen
- Brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.
Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.
Here's an amusing look at what the Spike Jonze movie Her might look like if the genders of the main characters were reversed. When a woman falls in love with her operating system, she thinks she's found the man of her dreams. But it turns out "Him' is no "Her."
“Her” is a touching love story that follows the budding romance between a high-waisted-jeans-loving hipster played by Joaquin Phoenix and a silky-voiced operating system voiced by Scarlett Johansson (think Siri, except actually useful). “Him,” on the other hand, proves that you should never, ever trust a charming man with a British accent, because he will probably hurt you, but only after sleeping with you and telling you that you’re beautiful.
Video after the break.
I've got a lot of love for Mophie and its line of Juice Pack and Powerstation charging devices for smartphones, tablets, and pretty much anything that charges over USB. I've owned them since the original was released for the iPhone 3G way back when. Now, the company is looking to expand into new territory with the Mophie Space Pack. The Space Pack is a battery case for the iPhone that also incorporates built-in storage, allowing users of the iPhone 5 and iPhone 5s expand the overall storage capacity of their devices. Available soon in 16GB and 32GB variants, users will be able to store any type of file on the Space Pack, including iTunes content, photos, and videos, all managed through the Mophie Space app. The 16GB model will sell for $149, while the 32GB version will be $179. Both are available for pre-order today, and begin shipping on March 14, 2014.
Check out a video demo of how it works after the break.
iOS devices like the iPhone, iPad, and iPod touch will be big holiday gifts this year, make no mistake about it. The Apple TV is actually a fantastic complement to Apple's handhelds, worthy of being featured in our 2013 Holiday Gift Guide. A nice little device in its own right, the Apple TV gives you access to Apple's iTunes Store entertainment content right on your television. In addition, you get Netflix, Hulu Plus, YouTube, sports networks, and plenty of other entertainment options. Connect it to your iTunes Home Share, and you can use your iOS devices as remote controls for the Apple TV. The best part, though, is AirPlay. You can beam audio and video content right to the Apple TV with ease from your iOS device, or your Mac. You can also mirror the display of these devices as well, all wireless over your home network.
Honorable Mention: Roku 2 XS Streaming Player
Read More | Apple TV
Microsoft's latest ad for its upcoming Xbox One console focuses on the gaming experience in a fun way. As you can see, characters from games like Titanfall, FIFA, Dead Rising, and Forza Motorsport 5 all invite the player into the game itself. Become one with the game, if you will. Also shown is the slick integration of Skype, letting you video chat with those you're playing games with in a second window, and the movie watching experience, highlighted by Mr. Spock inviting the viewer into the movie. Definitely a cool spot. Check it out after the jump.
Today Microsoft gave us a look at the upcoming Xbox One friends list, which lets you add up to 1,000 friends (10 times more than the original Xbox and Xbox 360 limit of 100) and also lets you follow other users similar to what you'd do on Twitter. Microsoft is letting you decide what your Xbox Live friends and followers are able to see and how each can interact with you through privacy controls.
Microsoft's Larry Hryb (Xbox Live's Major Nelson) walks us through the interface--achievements, video uploads, followers and friends, recent activity, and the live feed--in the Friends App on Xbox One walkthrough, which we'd included for you after the jump.
The Fitbit Force is a new fitness tracking wristband from the company that started this whole quantified self fitness gadget craze. About half a year ago, Fitbit launched its first fitness tracking wristband, the Flex, which was a little feature-barren when compared to its other offerings. The Force changes that, as it does everything that any other Fitbit can do, plus more. That means that it will keep track of your steps, distance traveled, how many minutes you were active, how many floors you've climbed, how well (and how long) you are sleeping, and even call notifications from your iPhone, as long as yo are running iOS 7 on an iPhone 4S, iPhone 5, or iPhone 5s--that last feature will be introduced soon through a software update.
The Fitbit Force should last for about 7-10 days on a charge, thanks to its Bluetooth 4.0 Low Energy profile and low-powered OLED display. You can order it now in one of two colors (black and slate blue) for $129.95.
Read More | Fitbit Force
VidCon 2013 was amazing - join me for my August Ford #FiestaMovement #Adventure video, where I took a road trip from Seattle, WA to Anaheim, CA to bring you all the sights and sounds of VidCon! As a bonus, I run into a few of my follow agents like Black Prez and Jarek 1:20. If you're unfamiliar, VidCon is an annual conference where YouTube stars attend to give sessions and meet up with their viewers and fans. There are concerts, talks, autograph signings, food trucks, parties, and plenty more.
Don't forget to subscribe to Gear Live's YouTube channel!
The very first Xbox One commercial is now live, with a major focus on NFL integration and fantasy football features! Check out the full video after the break, and if you haven't already pre-ordered your Xbox One console and you want to make sure you have one on November 22, you can pre-order on Amazon or The Microsoft Store now--just make sure you hurry!
Earlier today 2K Sports released the new trailer for NBA 2K14, giving a look at a few of the 3,000 new animations, moves, and dribbling techniques you can expect from the game. LeBron James is the cover athlete for this year, and he also happens to be the soundtrack curator for the game as well. The trailer consists of Playstation 3, Xbox 360, and Windows PC game footage (all of which will be released on October 1,) a disappointment to those who were hoping for a glimpse of Xbox One and Playstation 4 gameplay footage, but 2K Games says that's coming soon in a separate trailer. You can pre-order NBA 2K14 now, and be sure to check out the trailer after the jump.
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