It looks like two Microsoft products are about to get killed off (or really, renamed) with the release of Windows 8. When the next major Windows OS launches, that'll be the end of the Zune and Windows Live brands. Yep, Microsoft is finally getting rid of the brand that was supposed to rival the Apple's iPod/iTunes ecosystem, but failed miserably. It’s not just the physical player they’re killing off - they did that last year while holding onto Zune as the name of the desktop software and music service. Now, Zune will be no more.
In addition, in an effort to further simplify things, the Windows Live brand is also going away. Here's a look at what to expect, and what will replace the two brands:
- Microsoft Account (Windows Live ID)
- Mail (Windows Live Mail)
- Calendar (Windows Live Calendar)
- People (Windows Live Contacts)
- Photos (Windows Live Photo Gallery)
- Music (Zune Music Player)
- Video (Zune Video Player)
We also wouldn't be surprised if Microsoft replaced Zune with a streaming music service similar to Spotify. The sad part is that Zune could have been what Spotify Premium currently offers had Microsoft been more forward thinking with the concept. We've actually said many times in the past that the Zune Pass was the best deal in music. Currently there are other well-established music services with dedicated users like Spotify, Rdio, MOG, and Rhapsody. If this is Microsoft’s attempt to dominate a new market, we sure hope they've got a better plan than they did with the original Zune launch.
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