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Amazon aims to eliminate hard-to-open packaging

Amazon wrap rage

After years upon years of frustrated purchasers cutting themselves on clamshell plastic cases, a company has stood up and proclaimed “No more!”. This morning, a letter from CEO Jeff Bezos appeared on the main page of the site, informing visitors that the company will now be working with leading manufacturers to deliver products “inside smaller, easy-to-open, recyclable cardboard boxes with less packaging material (and no frustrating plastic clamshells or wire ties).” They are calling it “Frustration-free Packaging.” Really? Could a world really exist where you can simply buy a product, open a box, and easily remove said product from said box—without having to scour the immediate vicinity for a box cutter? We know, it sounds too good to be true. We applaud Amazon for standing up for both the environment, and our cut up fingers.

Read More | Amazon Wrap Rage video comparison

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