Steve Jobs might be alive and kicking, but those responsible for posting a Twitter message suggesting otherwise have suddenly found a new death on their hands to talk about: The death of their Web show's affiliation with CBSNews.com.
The Twitter account for the web show "What's Trending" was responsible for the Friday Twitter message: "Reports say that Steve Jobs has passed away. Stay tuned for more updates." The problem? Jobs sure wasn't dead.
The show attempted to cover its bases by disavowing the death report minutes later, but armies of users retweeting the update had already cast the unconfirmed report out into cyberspace. And CBS was left to mop up the egg on its face–even though What's Trending shares no newsgathering partnership with the company, plenty of news reports started to attribute the erroneous tweet to, "a CBS Twitter account."