For decades, Western Digital has been recognized as one of the very few leaders in the world of storage and hard drives. If you open up that pre-built computer you bought, there's a good chance that on the inside you'll find a Western Digital-branded drive. If you're building your own, you likely purchased (or at least considered) going with Western Digital for your internal storage solution.
Where this might now have been the case is if you wanted to be a part of the growing trend of users switching to solid state drives. SSDs allow for faster speeds, both in read and write times, as well as the benefit of having no moving parts. They are faster, quieter, and more durable. When they were first released, they were prohibitively expensive, but as time has gone on, prices have dropped substantially as they do with any new form of technology.
The problem that Western Digital had was that it's class-leading hard disk drive prowess didn't mean that it was prepared for the new age of SSDs, and it had nothing to offer customers who wanted to go this route. It's solution was to purchase SanDisk in March 2016, a company that excels at flash storage solutions, and 8 months later we have the first results in the Western Digital Blue SSD.
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